Retail Marketing & Advertising
Retail Marketing & Advertising
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Retail Marketing and Advertising

Higdon offers a comprehensive portfolio of marketing and advertising tools for the independent grocer.

•  Weekly circular program

•  Weekly sales bulletins and new item bulletins

•  Store brand promotions

•  News America/Smart Source, a distributor of  consumer coupons via newspapers, internet  and in-store locations

•  Loyalty Marketing programs – learn how to cultivate stronger relationships with your shoppers

•  Sales events – we can help you plan events to draw shoppers and maximize sales

•  IGA link- A web presence for every IGA retailer

•  IGA Licensed Distribution Center

•  Customized Sales Promotions

•  Market Planning